Joseph Ames is currently the Senior Vice President of Entertainment at United Entertainment Group, a Division of United Talent and the Daniel J. Edelman company, the world’s largest PR firm. He is a seasoned entertainment executive with over fifteen years of international strategic development experience including entertainment and pop-culture brand leadership, 8 years of global promotional marketing experience, designing and implementing franchise marketing plans, formulating market strategies on new initiatives, and managing talent.
He has had proven success in marketing, sales, business development, building innovative celebrity partnerships, developing licensing/retail strategies, connecting with consumers, and growing financially-successful business models. Ames has strong ROI-focused leadership, negotiation, sales, retail and strategic brand management experience, with a focus on the worldwide marketplace.
Over the course of his career, Ames has brought in over $750+MM in paid media support secured from Fortune 500 brands, and opening new channels of distribution for over $120MM+ in revenue from retail, packaged goods, B2B and consumer electronics partnerships, and 7 years in brand marketing, launching and building franchises including Harry Potter, in the international marketplace. Joseph serves as the Head of Marketing for TalentExchange, Inc.